NEW PEAK

This project involves crafting a holistic marketing plan for a fashion brand, with a focus on achieving objectives like attracting new customers, launching products, or enhancing brand awareness, following the AIDA model.

We start by understanding the chosen fashion market sector, assessing its size, performance, and conducting PESTEL and SWOT analyses. Key marketing trends influencing the plan are identified.

Next, we delve into the brand's mission, USP, financial performance (KPIs), target consumers (including segmentation and demographics), and competitors. Visual aids are used for clarity.

We also evaluate the brand's presence in multichannel retailing, product features, pricing, and distribution.

The core is the proposed marketing communication plan, incorporating advertising, digital marketing, direct marketing, affiliate marketing, PR, and a scheduling calendar. Visual content is essential, showcasing creative execution.

In summary, this task entails a strategic marketing plan that aligns with the AIDA model, current market trends, and key marketing elements, to achieve specific objectives for the fashion brand.